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This launch reflects the FMCG’s commitment to ensure that, globally, all of its plastic packaging is fully reusable, recyclable or compostable by 2025, and to use more recycled plastic content in its packaging. If successful and the feedback from customers is positive, this innovative pack could reduce the amount of plastic we use in the future to package our ice creams,” explains Clarke.Įarlier this year, Unilever launched its #GetPlasticWise campaign, which is a holistic approach to rethinking plastic. “As we head towards summer, we’ve listened to our customers and are working hard to rethink plastic packaging for our ice cream ranges.
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The plan sees Unilever working collaboratively with partners to seek out solutions plus support and educate consumers on how they can reduce plastic consumption.
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This trial is the latest innovation in brand owner Unilever’s #GetPlasticWise initiative which aims to rethink plastic in the UK. Your ice creams won’t melt any faster without their jackets, but make sure to get them back to the freezer before they melt, as you would do with most ice cream,” he adds. The Solero’s Organic Peach box has built-in compartments, enabling the individual ice creams to be packaged without a plastic wrapper.“We have also made sure that the pack is leak resistant to account for when ice creams are at risk from melting in the hot weather. PE-lined products with this low percentage can be widely recycled in the UK,” Noel Clarke, Vice President of Refreshment at Unilever, tells PackagingInsights. It is 95 percent carton box with a 5 percent thin layer of plastic PE coating on the inside. The packaging has been approved by the OPRL (The On-Pack Recycling Label) to carry the widely recycled logo. “The Solero ‘no wrapper’ multipack is made from PE coated cardboard.
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A limited number of products are available to test the new packaging and gather consumer feedback. The wrapper-less ice-cream multipack for Solero’s Organic Peach range is being trialed exclusively with online grocery retailer Ocado. The specially designed PE (polyethylene) coated cardboard design ensures the taste and quality of the ice creams are not compromised by the plastic deduction. The new box – which can be “widely recycled” in the UK – has built-in compartments, enabling the individual ice creams to be packaged without a plastic wrapper. Unilever ice cream brand Solero has launched a wrapper-less multipack which uses 35 percent less plastic compared to the original pack.